Friday, 2 September 2011
A World of Boxes?
We put Grandma's silverware or Sally's christening dress in a shadow box to preserve it. The favorite 40s print in a gorgeous frame. You start with an imaginary frame on the wall when doing a grouping of framed pictures. Take your old passport and frame it, or your favorite tickets from that spectactular summer concert.
Why are we talking about frames? Because, they are like a box. And thinking in terms of boxes is a common problem.
We've noticed this frame of mind needs adjusting. It's called instant gratification. What's wrong with this? We are stuck in that box! That same big box mentality is crippling our imagination. So, what other approach is there?
The common approach to all projects, which is 'the box' mentality is rarely right. A project which is perfectly orchestrated must be fine tuned to personal specifications. The "pick it up quick", "readily available" approach is fraught with multiple errors.
Instant gratification is not always gratifiying. Quality design simply takes time. A cheap price does not always reflect a job well done. We love the tag line for AMP Construction. Owner, Adam Powell believes "the bitterness of poor quality lingers long after the sweetness of a low price is forgotten."
Consumers now expect a knock off to be just like the real thing, in more than just looks. The problem with this mentality? You get what you pay for. It's cheaper because,...it's cheaper!! When it falls apart, you have no customer service line you can call and you have lost your investment. Or, you have a service line, but you may never speak to the same person twice. There is no accountability. And if it can be returned, you will only get the same product again. It creates a society where everything is disposable and value is no longer appreciated.
You pay more, you get more. The real true sweet deal lies in quality product and customer service. A manufacturer or service provider that cares.
You get what you pay for, quality and service cost something.
Donna - Buys quality clothing because it lasts a life time.
Amber - Buys quality products like her bike....research pays off!
Kim -Believes in quality workmanship because it lasts a lifetime and looks beautiful.
Make your life sweet...get out of the box!
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